Program terms
| Term | What it means |
|---|---|
| Queensland Academy | The suite of programs funded by Tourism and Events Queensland and delivered by Tourism Accelerator. |
| Export Ready | The Queensland Academy program that helps Queensland tourism businesses become ready to sell to international markets and the travel trade. Entry is by invitation through regional tourism organisations. |
| Academy Expert | A tourism trade specialist on the program marketplace who works with operators to build export readiness. Operators book Academy Experts with their program credits. |
| Export enablement credits | Program credits that operators assessed as Export Ready receive, spent on sessions with Academy Experts. Credits are not cash and expire 90 days after issue. See the Operator credit policy. |
| Export readiness assessment | A structured review of an operator against the published framework, covering five capability areas, with two outcomes: Export Ready or Development Pathway. |
| Development Pathway | The assessment outcome where specific areas are identified to strengthen before a reassessment. |
| Reassessment | A later review that confirms an operator's continued export-ready status, following the same process as the original assessment. |
| Notice window | The notice an Academy Expert needs for a reschedule or cancellation of a session. The program default is 48 hours. See the Session booking, reschedule and cancellation policy. |
| Work Order | The document that sets out the scope and milestones of an engagement between an operator and an Academy Expert, approved by Tourism Accelerator. |
| Regional tourism organisation (RTO) | The body that invites and supports operators in its region, and an operator's local contact for the program. |
Readiness and trade terms
| Term | What it means |
|---|---|
| Trade-ready | Able to work effectively with the travel trade, with net rates, clear commissions, trade collateral, and reliable booking and delivery. See Who it's for. |
| Export-ready | Trade-ready plus the depth international buyers need across digital, marketing, product, distribution and operations. |
| The travel trade | The wholesalers, inbound tour operators, online travel agents and other intermediaries who package and sell experiences to visitors. |
| Net rate | A rate with commission built in, so a trade partner can sell the product profitably. Distinct from the retail rate a consumer pays. |
| Commission | The margin a trade partner earns for selling an operator's product. |
| Allocation | Inventory an operator holds for a trade partner to sell. |
| Inbound tour operator | A business that packages Australian experiences for overseas sellers and visitors. |
| Rate sheet | A document setting out an operator's rates for trade partners. |
Capability areas
| Term | What it means |
|---|---|
| Digital capability | Being found, evaluated and booked online by international visitors and trade partners. |
| Marketing readiness | Attracting, communicating with and converting your target markets. |
| Product suitability | Whether the experience itself is fit for international markets. |
| Distribution preparedness | Working effectively with the partners that bring international buyers to you. |
| Export-facing operations | The operational backbone for delivering consistently to trade and international visitors. |
Accreditation and systems
| Term | What it means |
|---|---|
| Best of Queensland Experiences Program | Tourism and Events Queensland's annual quality program, and the entry requirement for Export Ready. See Best of Queensland Experiences Program. |
| ATDW | The Australian Tourism Data Warehouse, the national tourism listing database. |
| Launchpad | The platform the Queensland Academy runs on, built by Tourism Accelerator for Australian tourism operators. |
| Australian Tourism Exchange (ATE) | Australia's largest annual travel trade event, where operators meet international buyers. |
Frequently asked questions
What is the difference between trade-ready and export-ready?
Trade-ready means you can work with the travel trade through net rates, commissions and reliable delivery. Export-ready adds the depth international buyers need across digital, marketing, product, distribution and operations.
What is a net rate?
A rate with commission built in, so a trade partner can sell your product and still earn their margin. It is different from the retail rate a consumer pays.
What is ATDW?
The Australian Tourism Data Warehouse, the national tourism listing database.
What are export enablement credits?
Program credits that operators assessed as Export Ready receive and spend on sessions with Academy Experts.